Terms and Conditions
Please read these terms and conditions carefully before using the DigitalTag digital out-of-home (DOOH) advertising marketplace platform.
1Introduction and Acceptance
These Terms and Conditions ("Terms") govern your access to and use of the DigitalTag digital out-of-home (DOOH) advertising marketplace platform, including all associated web applications, APIs, player software, and services (collectively, the "Platform"), operated by [Your Company Legal Name] ("DigitalTag", "we", "us", or "our").
By registering an account, submitting an organization for verification, booking advertising inventory, publishing screen inventory, or otherwise accessing the Platform, you ("User", "you") agree to be bound by these Terms. If you do not agree, you must not use the Platform.
2Definitions
3Account Registration and Organization Verification
3.1 Eligibility
You must be at least 18 years of age and have the legal authority to bind the organization you represent to these Terms.
3.2 Registration
To access the Platform, you must register an account by providing a valid email address, full name, phone number, and password. You are responsible for maintaining the confidentiality of your credentials.
3.3 Organization Onboarding
All organizations (Advertisers, Publishers, and Agencies) must complete a three-step onboarding process before accessing full Platform features:
You must verify your contact email address using the link sent at registration. Verification links expire after 48 hours.
You must upload the following documents:
- PAN card (required)
- Registered address proof (required)
- GST certificate (optional, where applicable)
- Bank account details including account holder name, bank name, account number, IFSC code, and account type (required for Publishers receiving payments)
- Incorporation certificate (optional)
- Authorization letter (optional)
All documents must be in PDF or image format and must not exceed 5 MB per file.
Our team reviews your organization and submitted documents. You will be notified by email of the outcome. DigitalTag reserves the right to approve or reject any organization at its sole discretion.
3.4 Account Accuracy
You agree to provide accurate, current, and complete information and to update it promptly if it changes. Providing false or misleading information is grounds for immediate account suspension.
4User Roles and Permissions
The Platform operates a role-based access control system. Each user is assigned one or more roles within their organization. Roles determine which features and data a user can access. DigitalTag staff may assign, modify, or revoke roles at any time. You are responsible for all actions taken by users within your organization's account.
5Publisher Obligations
5.1 Screen Registration
Publishers must accurately register each physical screen, including its legal name, precise GPS coordinates, physical dimensions, resolution, venue type, operating hours, and daily pricing. Misrepresentation of screen specifications is a material breach of these Terms.
5.2 Screen Availability and Uptime
Publishers are responsible for maintaining their screens in operational condition. The Platform monitors screen health through automated heartbeat signals. Publishers acknowledge that:
- The Platform records heartbeat timestamps, last sync times, IP addresses, network type, SSID, MAC address, firmware version, and device telemetry from player devices.
- Screens that are offline for extended periods may be flagged and temporarily removed from the bookable inventory.
- Publishers are responsible for ensuring their screens display booked campaigns during the agreed campaign dates.
5.3 Content Display
Publishers must display approved campaign creatives on their screens as booked. Publishers must not interfere with, modify, or suppress the display of approved campaign content during booked time slots.
5.4 Proof of Play
The Platform automatically records proof-of-play data from player devices, including the asset displayed, timestamp, screen ID, region ID, campaign ID, creative ID, and playback duration. This data is used for billing verification and advertiser reporting.
6Advertiser and Agency Obligations
6.1 Campaign Creation
Advertisers and Agencies may create campaigns by selecting screen regions on the interactive map, specifying a date range, uploading creatives, and submitting for QC review. All campaigns must be submitted for QC review before going live.
6.2 Creative Content Standards
All uploaded creative content must comply with the following permitted formats:
- Images: JPEG, PNG, WebP (maximum 50 MB per file)
- Videos: MP4, WebM (maximum 500 MB per file)
- Allowed MIME types are subject to platform-level configuration by DigitalTag administrators
Prohibited content — you must not upload or submit creatives that:
- Contain obscene, pornographic, or sexually explicit material
- Promote violence, hatred, discrimination, or harassment based on race, religion, gender, sexual orientation, disability, or any other protected characteristic
- Contain false, misleading, or deceptive advertising claims
- Infringe any third-party intellectual property rights, including copyright, trademark, or trade dress
- Advertise illegal products or services
- Contain malware, viruses, or malicious code
- Violate any applicable advertising standards, including those set by the Advertising Standards Council of India (ASCI) or equivalent regulatory bodies
- Target minors with inappropriate content
- Contain political advertising without prior written approval from DigitalTag
6.3 QC Review Process
After submission, campaigns enter a QC review queue. DigitalTag staff will review the campaign and may:
You will receive email notifications for all QC decisions. DigitalTag's QC decisions are final. Repeated violations of content standards may result in account suspension.
6.4 Campaign Scheduling
Campaigns automatically transition to Live status on the start date and to Completed status after the end date. You may pause, resume, or suspend a campaign at any time. Paused campaigns stop displaying immediately.
6.5 Slot Booking and Availability
Slot availability is checked at the time of booking. The Platform uses a three-tier locking system:
- Soft Lock — Temporary reservation during campaign drafting (expires after a configurable period, default 5 minutes)
- PO Pending Lock — Extended reservation while awaiting purchase order confirmation (default 48 hours)
- Hard Lock — Permanent reservation upon campaign approval
DigitalTag does not guarantee slot availability until a Hard Lock is confirmed. If a PO Pending lock expires without confirmation, the campaign may be automatically rejected and slots released.
7Billing, Payments, and Invoicing
7.1 Pricing
Screen pricing is set by Publishers on a per-day, per-slot basis. The total campaign cost is calculated as: Daily Rate × Number of Days × Number of Slots, summed across all booked screen regions. Applicable taxes, fees, and discounts are applied as shown in the invoice.
7.2 Invoicing
An invoice is generated for each confirmed campaign. Invoices include:
- Invoice number (format: INV-YYYYMMDD-XXXXX)
- Campaign details and line items
- Subtotal, discount amount, tax/fees, and total due
- Due date (default 30 days from invoice date)
- Currency (default: INR)
7.3 Payment Methods
The Platform supports the following payment methods:
- Stripe (online card payment)
- Bank transfer
- QR code payment
- Cash
- Purchase Order (PO)
7.4 Payment Terms
Invoices are due by the date specified on the invoice. Overdue invoices may result in campaign suspension. DigitalTag reserves the right to apply late payment charges.
7.5 Refunds and Cancellations
Refund eligibility is determined on a case-by-case basis. Campaigns that are rejected during QC review before going live are eligible for a full refund. Campaigns that have already gone live are not eligible for refunds for days already served. Paused campaign days are not billed.
7.6 Discounts
Discounts may be applied by authorized DigitalTag staff only. Discount amounts or percentages are applied to the campaign subtotal before tax.
8Intellectual Property
8.1 Your Content
You retain ownership of all creative content you upload to the Platform. By uploading content, you grant DigitalTag a non-exclusive, royalty-free, worldwide license to store, process, display, and transmit your content solely for the purpose of operating the Platform and delivering your campaigns.
8.2 Platform Intellectual Property
All Platform software, interfaces, designs, logos, trademarks, and documentation are the exclusive property of DigitalTag. You may not copy, modify, distribute, reverse engineer, or create derivative works from any part of the Platform without prior written consent.
8.3 Third-Party Content
You are solely responsible for ensuring that all content you upload does not infringe any third-party intellectual property rights. DigitalTag will respond to valid intellectual property infringement notices in accordance with applicable law.
9Third-Party Services
The Platform integrates with the following third-party services:
Your use of these services is also subject to their respective terms of service and privacy policies. DigitalTag is not responsible for the availability, accuracy, or conduct of third-party services.
10Platform Availability and Maintenance
DigitalTag does not guarantee uninterrupted access to the Platform. We may perform scheduled or emergency maintenance at any time. We will endeavor to provide advance notice of scheduled downtime where practicable. DigitalTag is not liable for any loss arising from Platform unavailability.
11Prohibited Conduct
You must not:
- Attempt to gain unauthorized access to any part of the Platform or another user's account
- Use the Platform to transmit spam, malware, or any harmful code
- Scrape, crawl, or systematically extract data from the Platform without written permission
- Circumvent any access controls, rate limits, or security measures
- Use the Platform for any unlawful purpose
- Impersonate any person or organization
- Interfere with the proper functioning of the Platform or its infrastructure
- Attempt to reverse engineer the Platform's software or APIs
12Suspension and Termination
12.1 By DigitalTag
DigitalTag may suspend or terminate your account at any time, with or without notice, for:
- Violation of these Terms
- Submission of prohibited content
- Fraudulent activity
- Non-payment of invoices
- Providing false KYC information
- Any conduct that DigitalTag determines, in its sole discretion, to be harmful to the Platform or its users
12.2 By You
You may request account deletion by contacting support. Upon termination, your access to the Platform will cease. Data retention obligations are described in the Privacy Policy.
12.3 Effect of Termination
Upon termination, all active campaigns will be suspended. Outstanding invoices remain due and payable. Proof-of-play records and activity logs are retained as required by law.
13Limitation of Liability
To the maximum extent permitted by applicable law, DigitalTag shall not be liable for:
- Any indirect, incidental, special, consequential, or punitive damages
- Loss of revenue, profits, data, or business opportunities
- Damages arising from screen downtime, campaign delivery failures, or proof-of-play discrepancies
- Actions or omissions of Publishers, Advertisers, or Agencies on the Platform
DigitalTag's total aggregate liability for any claim arising under these Terms shall not exceed the total fees paid by you to DigitalTag in the three months preceding the claim.
14Indemnification
You agree to indemnify, defend, and hold harmless DigitalTag and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, costs, and expenses (including legal fees) arising from:
15Governing Law and Dispute Resolution
These Terms are governed by the laws of [Insert Jurisdiction — e.g., India]. Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts of [Insert City, e.g., Bengaluru, Karnataka, India]. Before initiating legal proceedings, parties agree to attempt resolution through good-faith negotiation for a period of 30 days.
16Changes to These Terms
DigitalTag reserves the right to modify these Terms at any time. We will notify registered users by email and by posting the updated Terms on the Platform. Continued use of the Platform after the effective date of changes constitutes acceptance of the revised Terms.
17Contact
For questions about these Terms, please contact us:
Email Support
[support@dynapix.in]Registered Address
[Profound Tech Park, Hyderabad]